The Body for Life diet plan was designed by fitness guru Bill Phillips. It began as a competitive body transformation contest, and eventually evolved into a hugely popular diet plan.
The key advertising technique of Body for Life is the promotion of "before and after" photographs. Although the program is designed to last only 12 weeks, many Body for Life participants show remarkable physical changes after completing the plan. Their photos provide inspiration for beginners who want to similarly transform their bodies.
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Thursday, June 4, 2009
Best Diet Plan: Body for Life
Posted by Admin at 4:34 PM
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